Genuine Plus BV, with registered offices at Rue Planche Pêcheur, 8 – BP 1420 Braine-L’Alleud, Belgium, (hereinafter “Genuine Plus”) understands that privacy is very important for you, and we do treat your personal data with all due care and protect them very diligently. That is why your personal data is only used by Genuine Plus BV, as indicated in this privacy policy; it is never communicated, without your prior consent, to third parties for commercial purposes.

The sections below detail how Genuine Plus handles your personal data when you use our services and when you visit our website:


If you want to use our services, you may be asked for some personal data, such as your first and last name, address (private or professional), e-mail address, telephone number, mobile number (private or professional). When you decide to use our services, Genuine Plus reserves the right to proceed to some prior verifications of your personal data in order to avoid any risk of fraud or insolvency.

Personal data can be collected through various channels: e.g. in writing via order forms or electronic forms on the website, via an electronic form incorporated in the website, via the use of our services, via a telephone call or via sms. We also collect your personal data when you subscribe to a newsletter, or ask us for information. Your invoice and payment data, if applicable, is also stored.

In addition, we collect data on your use of our services and website. We also collect and process your contact details and payment details, if you use our services or when you place an order for our services.

Your personal data may also be used to inform you of changes in the services provided by Genuine Plus.

Genuine Plus can advise you per email of changes in our services..

The personal data you enter via these different channels or that Genuine Plus collects through your use of our services and/or website, is stored in files held by Genuine Plus BVBA.

All the data we collect can be combined to better adapt our offers and services to your personal needs.

If you do not wish to receive any information about our services, or if you have a specific preference regarding the communication channels we use to inform you, or if you do not want us to adapt our offer to your profile, you can send us an email at

The personal data is stored for up to 5 years after a person has ceased to be a Genuine Plus customer. Shorter storage periods may apply for certain types of data.

All processing and storage of customer data is and will be done in accordance with the law and all storage will be done in the European Union. By using this website, you agree that your data may be transferred to a location outside your own country, however always to a country within the European Union.


We have taken technical and organizational measures to protect the databases in which your data is kept against unauthorized access, unauthorized use, theft or loss. Our security measures are evaluated and adapted regularly so that we can continue to provide a high level of protection.


We may make some of our databases accessible to third parties which are working for us and assisting us in performing our tasks and services. Such third parties only have access to this data on a need-to-know basis, to enable them to perform their tasks on our behalf and they have only access to the data that are relevant for them.

Otherwise we do not provide the collected personal data to third parties, unless we explicitly state that this is required for a specific action, or unless we are required by law to provide said data, e.g. at the request of the competent legal authorities in the framework of a judicial inquiry or legal proceedings.


You can visit our website ( without having to enter any personal data. Access to certain parts or functions of our website may be limited to visitors with an account, after the correct login and password have been entered.

Connection data

We register information about the connection you make to our website and the software and devices you use to accomplish this. This information includes your IP address, the time of your visit to the website, the type of browser and the type and brand of device you use, and the pages you visit. This data is used to create statistics and improve the quality of our website and service through analyses of your surfing behaviour on our website. This information may also be used to adapt our offering on the website to your potential needs.

Genuine Plus cookie policy

You can consult the cookie policy of Genuine Plus via the “Cookie Policy” hyperlink found at the bottom of the homepage of our website.


Our website may contain hyperlinks to websites that are not managed by Genuine Plus. Such hyperlinks are provided purely for information purposes. When consulting such websites, we recommend that you carefully read their privacy policy and cookie policy.

Analysis of the use of the Genuine Plus website

We may use third-party services (also called “third-party analytics” services) on our websites to monitor, analyse and report on the usage visitors make of our website. To this end, third parties providing Genuine Plus with such services may collect anonymous data about your use of our websites, including your behaviour on our websites. Such data enables us to track down any errors in our websites and to determine how we can improve your user experience on our website.


Below, you can read how you can inform Genuine Plus of your privacy preferences. We do our best to update our systems and databases as quickly as possible, but bear in mind that it might take some time to put your preference into practice.

You can call the following number to inform us of your privacy preference:
+32.494.500.034 or you can send an email to


• Revoking your consent

If for the use of a service, or a part of the website, your consent was asked to collect and process your personal data, you always have the option to revoke your consent. Revoking your consent does not affect the data we stored before the revocation; revocation only applies to future (location) data, details and information.

• Right to inspect

You have a statutory right to know which of your personal details are processed by Genuine Plus. It is very important to us that we are certain that we are passing on these details to the right person.

You can send an email with your request to know which personal data are processed about you to the following email address: or by regular mail to: Genuine Plus BVBA, Avenue Eugène Plasky 85/7, 1030 Schaarbeek, Belgium.

In order to be sure that you are the correct person requesting such personal data, we require you to provide us with a copy of your ID card (front part only) or to login to your account or profile. We will provide you with an overview of the personal data processed by Genuine Plus, free of charge. If you execute this right to inspect more than twice per year, we might charge you with the costs incurred for providing you with this information.

• Right of rectification – right of removal – right of limitation of use

After receiving the summary of your details, you can request that we rectify, complement, remove or hide your details, if you think such details are not correct or if their being processed is not relevant or if it is a violation of any statutory provisions. To do this, you can contact us at the address details mentioned above. We will then decide about your request within four weeks and inform you accordingly. You can also perform these actions yourself on your account or profile.


Our privacy policy may be extended or adapted in the future (for example, to accommodate new developments). For this reason, we recommend that you consult this privacy policy regularly.


If you have questions about the Genuine Plus privacy policy, you can contact us as follows.

Contact details:


Address: Rue Planche Pêcheur, 8 – BP 1420 Braine-L’Alleud, Belgium

Last update: 20/11/2018